Demonstrated Interest in College Admissions: How to Show You Care

Research shows that significant demonstrated interest, like campus visits, can increase admission likelihood by approximately 30 percent at schools that track it.

What Is Demonstrated Interest

Demonstrated interest measures how much interaction you have had with a college. It helps schools predict their yield rate and identify students who are genuinely interested in attending.

Why It Matters

About 16 percent of colleges rate demonstrated interest as considerably important. Students who actively engage are more likely to enroll if admitted, which helps colleges manage their enrollment numbers.

How to Show Demonstrated Interest

Campus Visits and Tours

Visit campus, attend tours, information sessions, and meet with admissions officers. Sign in at every event so your visit is recorded.

College Fairs and Events

Attend college fairs and connect with admissions representatives. Ask thoughtful questions and provide your contact information.

Email Communication

Reach out to admissions officers with specific questions. Avoid generic questions you could easily find on the website.

Virtual Events and Webinars

Many colleges track attendance at online events. Participate in virtual tours, Q&A sessions, and department presentations.

Social Media Engagement

Follow the college on social media and engage with their content. Some schools track this form of interaction.

Early Decision and Early Action

Applying early demonstrates strong interest. Early decision is binding and shows the school is your top choice.

Schools That Track Demonstrated Interest

Not all colleges track demonstrated interest. Research shows that smaller private colleges are more likely to consider it than large public universities.

Schools That Consider It Heavily

Tulane, American University, Syracuse, and many liberal arts colleges place significant weight on demonstrated interest.

Schools That Do Not Track It

Ivy League schools, MIT, Stanford, and most highly selective universities state they do not consider demonstrated interest.

Tips for Authentic Engagement

Be genuine in your interactions. Admissions officers can tell when students are just going through the motions. Focus on schools you are truly interested in attending.

How DeepCampus Helps

DeepCampus can help you track your college interactions and remind you of upcoming events. Our platform helps you stay organized throughout the application process.